Concept agency Zware Jongens develops spacial concepts, experiences, strategies and brands. They have developed the total concept for the Belgian family brewery VBDCK. The Family De Cock rebooted the old town brewery in Tielrode en made the regional craft beer KEREL relive once more. For the branding and development of the brewery complex they trusted this metamorphosis to Zware Jongens. The dust was rapidly blown of the tradition.
During UBN, Zware Jongens, will exclusively elaborate on their work ethic and strategy of their agency, and the VBDCK brewery.